Why Nigerian Filmmakers Are Choosing YouTube Over Cinemas and Streamers in 2025 – Insights From Deyemi Okanlawon

Nigerian Filmmakers Are Choosing YouTube Over Cinemas and Streamers

Nollywood is undergoing a quiet revolution, and YouTube is at the heart of it. According to veteran actor and producer Deyemi Okanlawon, more Nigerian filmmakers are opting to release their movies on YouTube instead of traditional cinemas or global streaming platforms.

Speaking on Rubbin’ Minds, Okanlawon highlighted YouTube’s democratic structure as the key reason for this migration

, explaining that independent producers often face serious challenges in cinema distribution. From limited showtimes to costly marketing requirements, the obstacles can make theatrical releases unprofitable—especially for newcomers.

“Taking a film to cinema is really difficult for an independent filmmaker, especially if you’re starting out,” he said. “There are so many things you’ll find as obstacles. It’s not really to their advantage. That’s why a lot of serious filmmakers are now gravitating towards YouTube. It’s very democratised. Nobody’s standing in your way.”... Read complete content click link below

He pointed out that gatekeeping by cinemas—through politics, marketing budgets, or producer popularity—often prevents quality films from getting fair exposure. In contrast, YouTube allows direct access to audiences, making it a more level playing field.

Even for those who have managed success at the box office, the financial returns can be disappointing. Okanlawon revealed that despite grossing over ₦130 million in cinemas, he only received about 40% of the earnings after revenue splits with cinemas and government taxes. “That didn’t cover my costs,” he admitted.